Tips for Website Design When Marketing to Government
- Write a short, generalized note welcoming prospects to your website. Scan and post it as a web page on your website (in a perfect world, it would be great to include it on your home page!) Adding this personal touch will increase rapport (and ultimately contract awards.)
- Include a list of other agencies, or specific individuals in agencies, who have purchased from you. Prospects know that if these people bought from you, they should also be able to trust your business and purchase your products or services also.
- Include an article or review that has been written about you, your product or service, or your business. This is a great way to build credibility! (Especially if it is the person from Tip Two above!
- Always, always, ALWAYS include a download of educational material on your site… material that positions you as a subject matter expert! List the value of any this complimentary download (again, an educational piece NOT a brochure). Prospects will feel they're getting something of value and it will increase the appeal of your offer. This works especially well if you link to a webpage where it is actually being sold for that amount!
Learn more from these helpful short reads to improve your interaction with Government Officials.
- Does your Website Speak to Governments?
- Tips for Leaving Voicemail Messages that Get Prospect to Take Action
- White Papers: Not the Most Innovative Idea...But a "Must-Have" for Successful Government Contractors
- More Compelling Reasons to Offer White Papers
- Transparency: A Hot Button in Government Contracting
- Five Simple Tips for Creating Rapport with Government